Unique Art Project helps Aspiring Artists fulfil their potential

Re:Imagined Art Show 2017 sponsored By BIC® to raise funds for Parkinson’s UK Exhibition To Take Place On 26th June – 1st July 2017

Recognising the importance of self-expression through putting pen to paper, BIC has teamed up with Graphic Designer, Robert John, to embark on a unique art project, utilising brand new BIC® Intensity® writing felt pens.

What I See When I Look At’ is an artistic endeavour like no other. The personal meaning behind the project was born out of inspiration from Robert’s father who lived with Parkinson’s for many years before he passed away. As a result of his dementia, Robert’s father began seeing things which were not visible to us, yet they were very real to him – he could see these things, smell them, even touch and feel them. This made Robert think about what our concepts of reality are and what we choose to see, hence ‘What I See When I Look At’ was born.

Encouraging people to release their inner child and let their imagination roam free, this artistic revolution enables emerging artists to re-imagine everyday objects by giving them the freedom to transform the ordinary into something that is truly exquisite with help from the 11 vibrant and vivid colours of Intensity® writing felt pens. Whether that’s transforming an image of an overhanging street lamp into a wilting flower or an industrial tower into the much beloved Iron Giant character, with ‘What I See When I Look At’, the creative boundaries are limitless.

Following the success of the 2016 show, which displayed these unique pieces of artwork, Robert will be hosting the RE:Imagined Art Show 2017 at Store Street Gallery in London from 26th June to 1st July. Thanks to BIC’s financial sponsorship and product donation, this year’s show will see an increased roster of 15 emerging artists who will be producing a variety of creations, ranging from illustrations, sculptures and fine art to photography and animations. Each piece will ask questions about how we visualise the world around us. In addition, some of the artists will be delivering workshops and a Q&A session, aiming to increase the interaction with attendees. Tying in with BIC’s ambition to inspire creativity from a young age, two primary schools will also be attending the event to gain some artistic inspiration and awareness about Parkinson’s. All profits from art sales at the show will be donated to Parkinson’s UK.

Henri Nicolau-Guillaumet, General Manager at BIC UK & ROI, said: “We’re excited to announce the partnership between BIC and the immersive exhibition, RE:Imagined 2017, featuring the creative ‘What I See When I Look At’ project by Robert John. Putting pen to paper is one of the fundamental building blocks for emerging artists and we’re proud to be helping to nurture young artistic talent. It’s fascinating to see how each artist has interpreted the brief and the vast array of different creative masterpieces that they’ve come up with. It will be great to see the students that have been invited to be inspired by the fantastic artworks as well as gaining awareness about Parkinson’s.”

Regarding the sponsorship, Robert John, said: “It is fantastic to have the support of a brand as a renowned as BIC®. Their financial backing is enabling us to work with even more aspiring artists, giving them the platform to showcase their creative abilities. It is great that BIC recognises the importance of freedom of expression and I truly look forward to continuing to work with them.”

David Salmon, Acting Head of Marketing at Parkinson’s UK, said: “We’re delighted to be involved with the RE:Imagined show for a second year, and look forward to seeing some fantastic work by the artists taking part. It’s fantastic to have BIC on-board this year as their sponsorship and product donation along with the phenomenal amount of effort Robert and his team have put in to grow this project for 2017 will ensure that the bar is raised even higher with this year’s exhibition. I have no doubt that it’ll once again be an insightful and inspirational experience for all attendees. Rob’s dedication to fundraising for the charity is truly appreciated and will help contribute to our research to deliver new and better treatments for people with Parkinson’s.”


About Parkinson’s UK

Every hour, someone in the UK is told they have Parkinson’s.

It affects 127,000 people in the UK – which is around one in 500 of the population.

Parkinson’s is a degenerative neurological condition, for which there currently is no cure. The main symptoms of the condition are tremor, slowness of movement and rigidity.

Parkinson’s UK is the UK’s leading charity supporting those with the condition. Its mission is to find a cure and improve life for everyone affected by Parkinson’s through cutting edge research, information, support and campaigning.

For advice, information and support, or to donate, visit www.parkinsons.org.uk or call our free, confidential helpline on 0808 800 0303.

About BIC

BIC is a world leader in stationery, lighters, shavers and promotional products. For more than 60 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world. BIC products are sold in more than 160 countries around the world. In 2016, BIC recorded Net Sales of 2,025.8 million euros. The Company is listed on “Euronext Paris” and is part of the SBF120 and CAC Mid 60 indexes. BIC is also part of the following Socially Responsible Investment indexes:  CDP’s Climate A List, CDP’s Supplier Climate A List, CDP Supplier Engagement Leader Board, FTSE4Good indexes, Ethibel Sustainability Index (ESI) Excellence Europe, Euronext Vigeo – Eurozone 120, Euronext Vigeo – Europe 120, Stoxx Global ESG Leaders Index.