Making Art Work

DesignStudio creates a new brand for Artfinder

Artfinder, the art marketplace, has revealed a new brand, designed by DesignStudio – the agency who worked with Airbnb and the Premier League on their recent rebrands.

DesignStudio crafted the proposition ‘Making Art Work,’ which describes how Artfinder is rebalancing and opening up the art world – making it accessible to all. For customers Artfinder is making owning art a choice for everyone, while ensuring artists can make a viable career from their talents.

The Dot

Borne from the classic circular stickers that signify that a piece of art’s been bought, Artfinder’s Dot reinterprets the language of the traditional art world. Without a fixed position, it overlaps imagery, colour blocks and text, while constantly scaling, cropping and flexing – the Dot can be expressive to the point of being intrusive.

Transforming perceptions

With the new brand, Artfinder now has the purpose, voice, platform and tools to accelerate growth and expand its appeal to a greater audience. Artfinder is changing perceptions of the art world and giving the power back to the people.

From the gallery to the guest room

The new tone of voice enables Artfinder to communicate effectively to all of its audiences. Artfinder now has the ability to speak confidently, clearly and creatively about the incredible work that features on its website. We defined a simple and bold copy mechanic, allowing confident statements to cut through the noise of traditional online marketplaces.

Jonas Almgren, CEO of Artfinder comments:
What excited me most about the experience of working with Design Studio is the speed and energy by which their team threw themselves at our challenge, and how quickly they understood our proposition’s disruptive nature, and turn it into a coherent and clear brand. We had the whole team work directly with DesignStudio, and walked away not only with a brilliantly distilled brand, but an energised and excited team, ready to take on the world!

James Hurst, Executive Creative Director, DesignStudio says:
It has been an incredible journey working with such an ambitious team focused on building an ecosystem that nurtures the talents of so many, while enabling the rest of us to express our personal tastes with something unique and original.”

Jonas on Artfinder’s story:
Three years ago, we launched Artfinder with just 14 artists, a small team and a big dream.

We knew that the art world wasn’t fair, or sustainable, especially for the eight million independent artists around the world who couldn’t make a living from their art. And we also knew that the world is full of people who value original, handmade stuff – and who probably didn’t know they could afford original art.

Fast forward three years, six offices, a terrifying amount of take out and a lot of hard work, we now have 8,000 artists in 108 countries, offering over 250,000 original artworks – all for sale from as little as the cost of above-mentioned take out.

We’ve grown so quickly that we’ve barely had chance to step back and think about the essence of what makes us different, but it’s really that we believe in community – in a real community of artists and art lovers. And it’s our role in bringing together both sides of that community which our new visual identity, designed by the brilliant DesignStudio, is all about.”

What’s New on Artfinder?

Meet Emma: the robot curator

Seen an artwork you like in a gallery but can’t afford? Need something to match the colour of your wall or the pattern of your sofa? Looking for pieces that would go with each other for a gallery wall? Users can tweet any image @ArtfinderEmma and she will respond instantly with up to 200 recommendations based on your image.

Editor’s Picks

Handpicked by Artfinder’s team of editors, the best of what’s new across the site each week, as well as interiors inspiration, gift guides and art by theme and style.

Daily Finds

A daily dose of brand new art. 40 new pieces of art, which are personalised recommendations for the user. 7 days a week. 365 days a year.

Find out more at www.artfinder.com

About Artfinder

Artfinder is the art marketplace.

We’re on a mission to create a world where everyone owns art. A world where independent artists can make a living doing what they love.

Founded in March 2013 and based in London and Miami, Artfinder connects people to artists and art. For all tastes, all budgets, all styles. From everywhere and for everyone. And every single piece signed by the artist.

The site is growing fast, currently connecting 500,000 subscribers around the world with:

  • 8,000 artists and galleries internationally
  • 250,000+ artworks in categories including painting, printmaking, photography, sculpture, drawing and collage
About DesignStudio

DesignStudio is a global brand experience and design agency. Recent work includes Airbnb, Premier League and Deliveroo, all of which have been recognised as some of the most iconic brands in the world today.

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